The evaluation of channel member performance is likely to be ...

[HudsonKB16]

The evaluation of channel member performance is likely to be treated as an afterthought unless:
 a. The channel manager has detailed procedures and forms for the evaluation.
  b. The manufacturer's top management determines the strategic importance of channel member evaluation.
  c. Provision for evaluation is made in the design and management of the channel.
  d. The board of directors requires an evaluation.
  e. Profits begin to decrease.

Question 2

Which of the following is an assumption behind a wholly-owned subsidiary?
 a. The company can afford the costs involved in setting up a wholly-owned subsidiary.
  b. The company is willing to commit to the market in the long term.
  c. The local government allows foreign companies to set up wholly-owned subsidiaries.
  d. All of the above are assumptions behind a wholly-owned subsidiary.

[jlaineee]

Answer to Question 1

C

Answer to Question 2

D
Companies can avoid some of the disadvantages posed by partnering with other firms by setting up wholly-owned subsidiaries in the target markets. The assumptions behind a wholly-owned subsidiary are that: the company can afford the costs involved in setting up a wholly-owned subsidiary (it is one of the most expensive ways of entering a market), the company is willing to commit to the market in the long term, and the local government allows foreign companies to set up wholly-owned subsidiaries on its territory (many governments require at least some local ownership). This may be found in the Wholly-Owned Subsidiaries section (8-3g).

[HudsonKB16]

Thank you

[jlaineee]

No problemo