Author Question: ______________ refers to a firm's attainment of an advantageous position in the market relative to ... (Read 49 times)

bobbie · **on:** Jun 29, 2018

______________ refers to a firm's attainment of an advantageous position in the market relative to competitors.
a. Channel and placement strategy
b. Differential advantage
c. Respect
d. Power
e. Marketing strategy

Question 2

Which statement is false regarding indirect exporting?
a. Indirect exporting does not require market expertise.
b. Indirect exporting does not require a long-term commitment.
c. The company's risk is minimal in indirect exporting.
d. Indirect exporting indicates that the firm is not committed to the market.

yasmina · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

D
Indirect exporting in the long term does not necessarily mean that the company is not committed to the market; it simply means either that the company does not have the resources for greater involvement, or that other markets are performing better and need more company resources. Using indirect exporting does not require market expertise, nor a long-term commitment to the international market. The company's risk is also minimal: at most, it can lose a product shipment.