Which entry mode below presents the lowest risk? a. Licensing, c. ...

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Which entry mode below presents the lowest risk?
 a. Licensing, c. Franchising
  b. Indirect exporting d. Wholly-owned subsidiary

Question 2

Free monitoring tools are useful for:
 A) calculating customer satisfaction KPI formulas.
  B) qualitative measurements.
  C) observing what people are saying about a brand.
  D) evaluating the effectiveness of social media tactics.
  E) measuring branding efforts.

[aham8f]

Answer to Question 1

B
The entry mode classification that follows a general model of low to high control and risk is: indirect exporting, direct exporting, licensing, franchising, joint ventures, branch offices, wholly-owned subsidiaries. This may be found in the Deciding on the International Entry Mode section (8-3).

Answer to Question 2

C

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Gracias!

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TYSM