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Author Question: The more crucial distribution objectives are to a firm's long-run success: a. The more frequently ... (Read 77 times)

dmcintosh

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on: Jun 29, 2018
The more crucial distribution objectives are to a firm's long-run success:
 a. The more frequently channel strategy should be revised.
  b. The higher the level of management at which it should be considered.
  c. The higher the cost of developing the necessary distribution systems.
  d. The more often an environmental analysis should be conducted.
  e. The more important the firm's mission and objectives become.

Question 2

All joint ventures and licensing agreements are considered to be strategic alliances between companies attempting to reach joint corporate and market-related goals.
 
 Indicate whether the statement is true or false


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AngeliqueG

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

T
Strategic alliances is a broad term that covers manufacturing alliances, marketing alliances, distribution alliances, joint ventures, and licensing and franchising agreements.


dmcintosh

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Reply #2 on: Jun 29, 2018
Thank you


AngeliqueG

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Reply #3 on: Jun 29, 2018
No problemo


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