The cost of a new product is no longer an outcome of the product ...

[stevenposner]

The cost of a new product is no longer an outcome of the product design process; rather, it is an input to the process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:
 a. The operations strategy.
  b. The development of the breadth of the product line.
  c. The firm's overall objectives and strategies.
  d. The firm's competitive position in the market place.
  e. The level of profits the firm achieves.

[ApricotDream]

Answer to Question 1

True

Answer to Question 2

C

[stevenposner]

Correct answers!

[ApricotDream]

Great! Please up vote