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Author Question: The cost of a new product is no longer an outcome of the product design process; rather, it is an ... (Read 104 times)

stevenposner

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on: Jun 29, 2018
The cost of a new product is no longer an outcome of the product design process; rather, it is an input to the process.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to:
 a. The operations strategy.
  b. The development of the breadth of the product line.
  c. The firm's overall objectives and strategies.
  d. The firm's competitive position in the market place.
  e. The level of profits the firm achieves.


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ApricotDream

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

C


stevenposner

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Reply #2 on: Jun 29, 2018
Correct answers!


ApricotDream

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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