Author Question: In general, low-value generics in which a competitive market with many potential suppliers exists ... (Read 45 times)

joe · **on:** Jun 29, 2018

In general, low-value generics in which a competitive market with many potential suppliers exists should emphasize total delivered price.
a. True
b. False
Indicate whether the statement is true or false

Question 2

With regard to coercive power, available evidence suggests that:
a. Coercive power should be used to force channel members to stay within designated territories.
b. Coercive power should be the first type of power used to obtain channel member cooperation.
c. The use of coercive power is likely to lead to a higher incidence of conflict in the channel.
d. The use of coercive power is likely to increase the stability and viability of the channel.
e. Coercive power is often used by smaller companies in the marketing channel.