As a first step in the segmentation process, companies engage in ...

[LCritchfi]

As a first step in the segmentation process, companies engage in ___________________ ______.
 Fill in the blank(s) with correct word

Question 2

There are few tools, and they are expensive, for social media tracking.
 
 Indicate whether the statement is true or false

[otokexnaru]

Answer to Question 1

Macro-segmentation
Macro segmentation

Answer to Question 2

False