At the _________________________ level, within each country, ...

[folubunmi]

At the ___________________ ______ level, within each country, decisions are made regarding which consumer segments to target, using criteria described in this chapter.
 Fill in the blank(s) with correct word

Question 2

Proponents of the audience first marketing strategy recommend using massive amounts of:
 A) big data.
  B) targeted studies.
  C) focus groups.
  D) audience definitions.
  E) coupons.

[Jossy]

Answer to Question 1

Business unit

Answer to Question 2

A

[folubunmi]

Correct answers!

[Jossy]

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