Author Question: Decisions on which country or countries to target take place at the ____ level. a. Corporate level ... (Read 78 times)

lak · **on:** Jun 29, 2018

Decisions on which country or countries to target take place at the ____ level.
a. Corporate level c. Product level
b. Division level d. Business unit level

Question 2

Which statement is false?
A) Discussion boards are the youngest of the three types of sites discussed in this chapter.
B) Online news readership has overtaken newspaper readership.
C) Quora has helped create new interest in Q&A sites.
D) News has become more personal and social.
E) Q&A sites provide firms with innovative ways to build brands.

duy1981999 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
At the corporate level, the strategic plan allocates resources and establishes objectives for the whole enterprise, worldwide. The corporate plan has a long-term focus and involves the highest levels of management. Planning at this level involves international target market selection decisions: deciding which country or countries to target based on specific screening criteria and processes.

Answer to Question 2

A