Regarding fast food segmentation, the international marketer ...

[Brittanyd9008]

Regarding fast food segmentation, the international marketer knows that consumers in emerging markets are particularly attracted to:
 a. speedy service c. clean environment
  b. convenience d. all of the above

Question 2

Identify the 9 steps to writing white papers.

[aidanmbrowne]

Answer to Question 1

C
Consumers in the United States seek speedy service, quality food, and convenience in fast food chains. However, consumers in emerging markets are particularly attracted to the clean environment, pleasant ambience, polite staff, and air conditioning. This may be found in Micro-Segmentation: Focusing on the Target Consumer section (7-3c).

Answer to Question 2

1.

Assess needs

2.

Plan

3.

Acquire information

4.

Organize content

5.

Design the look and feel

6.

Write

7.

Illustrate

8.

Review, revise, and approve

9.

Publish