The level of foreign direct investment in a country is a measure ...

[j.rubin]

The level of foreign direct investment in a country is a measure of which segmentation requirement?
 a. Measurability c. Accessibility
  b. Substantiality d. Actionability

Question 2

The primary goal for creating white papers, e-books or articles is to build a company's thought leadership and expertise in an area, ultimately generating sales leads.
 
 Indicate whether the statement is true or false

[pratush dev]

Answer to Question 1

B
A segment's growth potential is a way of measuring the substantiality of a segment. Growth potential may be evaluated with surrogate statistics, such as economic development measures (e.g., foreign direct investment).

Answer to Question 2

TRUE

[j.rubin]

Gracias!

[jamesnevil303]

Excellent