Pure Play e-tailers, such as Amazon and Etoys, competing with ...

[Pea0909berry]

Pure Play e-tailers, such as Amazon and Etoys, competing with bricks and mortar' companies is an example of what type of competition?
 a. Vertical
  b. Channel system
  c. Intertype
  d. Vertical Marketing systems
  e. Horizontal

Question 2

Coke is marketed using a standardized, undifferentiated strategy throughout the world.
 
 Indicate whether the statement is true or false

[dominiqueenicolee]

Answer to Question 1

C

Answer to Question 2

F
Even though Coke is a global brand, it is not marketed using a standardized, undifferentiated strategy. Coke is sold primarily in recyclable glass and plastic bottles requiring a high deposit in Africa and Europe, while in the U.S. it is sold in disposable cans and plastic bottles. Even Coke's formula is different in different markets.

[Pea0909berry]

Thank you

[dominiqueenicolee]

Happy to help you