This topic contains a solution. Click here to go to the answer

Author Question: Pure Play e-tailers, such as Amazon and Etoys, competing with bricks and mortar' companies is an ... (Read 128 times)

Pea0909berry

  • Hero Member
  • *****
  • Posts: 573
Pure Play e-tailers, such as Amazon and Etoys, competing with bricks and mortar' companies is an example of what type of competition?
 a. Vertical
  b. Channel system
  c. Intertype
  d. Vertical Marketing systems
  e. Horizontal

Question 2

Coke is marketed using a standardized, undifferentiated strategy throughout the world.
 
 Indicate whether the statement is true or false



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dominiqueenicolee

  • Sr. Member
  • ****
  • Posts: 314
Answer to Question 1

C

Answer to Question 2

F
Even though Coke is a global brand, it is not marketed using a standardized, undifferentiated strategy. Coke is sold primarily in recyclable glass and plastic bottles requiring a high deposit in Africa and Europe, while in the U.S. it is sold in disposable cans and plastic bottles. Even Coke's formula is different in different markets.





 

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

IgA antibodies protect body surfaces exposed to outside foreign substances. IgG antibodies are found in all body fluids. IgM antibodies are the first type of antibody made in response to an infection. IgE antibody levels are often high in people with allergies. IgD antibodies are found in tissues lining the abdomen and chest.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

About one in five American adults and teenagers have had a genital herpes infection—and most of them don't know it. People with genital herpes have at least twice the risk of becoming infected with HIV if exposed to it than those people who do not have genital herpes.

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

For a complete list of videos, visit our video library