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Author Question: Pure Play e-tailers, such as Amazon and Etoys, competing with bricks and mortar' companies is an ... (Read 126 times)

Pea0909berry

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on: Jun 29, 2018
Pure Play e-tailers, such as Amazon and Etoys, competing with bricks and mortar' companies is an example of what type of competition?
 a. Vertical
  b. Channel system
  c. Intertype
  d. Vertical Marketing systems
  e. Horizontal

Question 2

Coke is marketed using a standardized, undifferentiated strategy throughout the world.
 
 Indicate whether the statement is true or false


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dominiqueenicolee

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

F
Even though Coke is a global brand, it is not marketed using a standardized, undifferentiated strategy. Coke is sold primarily in recyclable glass and plastic bottles requiring a high deposit in Africa and Europe, while in the U.S. it is sold in disposable cans and plastic bottles. Even Coke's formula is different in different markets.


Pea0909berry

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Reply #2 on: Jun 29, 2018
Thank you :)


dominiqueenicolee

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Reply #3 on: Jun 29, 2018
Happy to help you


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