Author Question: During periods of low inflation: a. It is easier to pass price increases through the channel. b. ... (Read 31 times)

evelyn o bentley · **on:** Jun 29, 2018

During periods of low inflation:
a. It is easier to pass price increases through the channel.
b. Manufacturers, wholesalers, and retailers rarely face built-in cost pressures.
c. It becomes more difficult to pass price increases through the channel.
d. Increasing prices to offset cost pressures is more feasible.
e. Members of the channel are less sensitive to higher prices.

Question 2

The marketing mix typically used to target the global elite segment focuses on selective distribution, value pricing, and status-oriented advertising messages.

Indicate whether the statement is true or false

fwbard · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

F
The marketing mix typically used to target the global elite segment focuses on exclusive distribution, high price, and status-oriented advertising messages. Examples of brands targeting this segment include Rolex, Prada, and Mercedes.