Author Question: During recessionary periods, channel members at the wholesale and retail levels are likely to: a. ... (Read 102 times)

ts19998 · **on:** Jun 29, 2018

During recessionary periods, channel members at the wholesale and retail levels are likely to:
a. Try to increase their inventory levels.
b. Lose sales volume.
c. Broaden their product line.
d. Increase financial borrowing.
e. Improve product quality.

Question 2

The lead/lag concept is closely linked to the political structure of a country and is particularly relevant to firms that sell products of mass consumption.

Indicate whether the statement is true or false

johnharpe · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B

Answer to Question 2

F
The lead/lag concept is closely linked to the level of economic development of a country and is particularly relevant to firms that are at the forefront of technology. These firms usually first introduce their products in lead countries. This may be found in the Macro-Segmentation: Country Attractiveness Analysis section (7-3b).