Author Question: Stores that dominate a particular line of merchandise and have large shares of the market are often ... (Read 167 times)

P68T · **on:** Jun 29, 2018

Stores that dominate a particular line of merchandise and have large shares of the market are often referred to as:
a. Diversified retailers.
b. Specialty retailers.
c. Category killers.
d. Department stores.
e. Mass merchandisers.

Question 2

Describe the ideal attributes of a global marketing decision support system.

mcarey591 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

A global marketing decision support systems should be computerized, interactive, flexible, and discovery-oriented. Access to computers makes MDSS possible in most global markets. Through interactivity, managers can use online instructions to generate reports on the spot, without assistance from a programmer. Flexibility allows managers to access and integrate data from a variety of sources. This permits the manipulation of data in a variety of ways. A discover-orientation produces diagnostics that reveal trends and identifies problems.