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Author Question: Stores that dominate a particular line of merchandise and have large shares of the market are often ... (Read 173 times)

P68T

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on: Jun 29, 2018
Stores that dominate a particular line of merchandise and have large shares of the market are often referred to as:
 a. Diversified retailers.
  b. Specialty retailers.
  c. Category killers.
  d. Department stores.
  e. Mass merchandisers.

Question 2

Describe the ideal attributes of a global marketing decision support system.


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mcarey591

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

A global marketing decision support systems should be computerized, interactive, flexible, and discovery-oriented. Access to computers makes MDSS possible in most global markets. Through interactivity, managers can use online instructions to generate reports on the spot, without assistance from a programmer. Flexibility allows managers to access and integrate data from a variety of sources. This permits the manipulation of data in a variety of ways. A discover-orientation produces diagnostics that reveal trends and identifies problems.


P68T

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Reply 2 on: Jun 29, 2018
:D TYSM

Sarahjh

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Reply 3 on: Yesterday
Gracias!

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