Author Question: Clayton Tennis Equipment, a manufacturer, cannot perform distribution tasks efficiently so it uses ... (Read 181 times)

brutforce · **on:** Jun 29, 2018

Clayton Tennis Equipment, a manufacturer, cannot perform distribution tasks efficiently so it uses Jackson Sports Equipment as a wholesaler to distribute its products in the Midwest. Clayton likely is inefficient in performing distribution tasks because:
a. Jackson is better positioned to select and use facilitating agencies.
b. Clayton's fixed costs are too high.
c. Jackson can spread its fixed costs across products from multiple manufacturers.
d. Clayton's marginal revenue exceeds its marginal costs.
e. Clayton has low average production costs.

Question 2

Ideally, a global marketing decision support system should be
a. regressive c. static
b. etic d. discovery-oriented

IAPPLET · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

D
A marketing decision support system should be computerized, interactive, flexible, and discovery-oriented (i.e., producing diagnostics that reveal trends and identify problems). As a result, MDSS are usually dynamic in nature.