Author Question: If a supplier's product or service is deemed routine to the buyer, it should then be considered for ... (Read 78 times)

jlmhmf · **on:** Jun 29, 2018

If a supplier's product or service is deemed routine to the buyer, it should then be considered for supplier development.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Firms are increasingly recognizing that ____, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.
a. culture characteristics
b. segmentation variables
c. family qualities
d. macro variables