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Author Question: If a supplier's product or service is deemed routine to the buyer, it should then be considered for ... (Read 79 times)

jlmhmf

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on: Jun 29, 2018
If a supplier's product or service is deemed routine to the buyer, it should then be considered for supplier development.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Firms are increasingly recognizing that ____, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.
 a. culture characteristics
  b. segmentation variables
  c. family qualities
  d. macro variables


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courtney_bruh

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Reply #1 on: Jun 29, 2018
Answer to Question 1

FALSE

Answer to Question 2

B


jlmhmf

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

diana chang

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Reply 3 on: Yesterday
Wow, this really help

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