Author Question: In developing and managing the ancillary structure versus the channel structure, the problems faced ... (Read 187 times)

jace · **on:** Jun 29, 2018

In developing and managing the ancillary structure versus the channel structure, the problems faced by the channel manager are:
a. Usually less difficult and complex.
b. Usually more difficult and complex.
c. Virtually the same in all respects.
d. Usually more important.
e. Complicated and time-consuming to solve.

Question 2

The researcher who understands that the meaning of household in the U.S. is different form the meaning of household in many developing countries understands the international constraint of:
a. conceptual equivalence c. primary data
b. functional equivalence d. secondary data

coreycathey · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

A
The international constraint of conceptual equivalence (for both secondary and primary data) recognizes that concepts have different meanings in different cultural environments. For example the concept of household in the U.S. usually refers to the nuclear family, while in Latin America is usually refers to the extended family. This may be found in the Developing the Research Plan section (6-4b).