Author Question: A hot tub manufacturer estimates it will take ten personal sales calls, each of which costs 250, and ... (Read 106 times)

cabate · **on:** Jun 29, 2018

A hot tub manufacturer estimates it will take ten personal sales calls, each of which costs 250, and 25 phone calls, each costing 25, to get five retailers to carry its product. The measure of contactual efficiency in dollar terms is:
a. 2,500.
b. 1,250.
c. 3,125.
d. 1,375.
e. 275.

Question 2

For what type of study would it make a difference if the road between a country's two major cities was on rough, mountainous terrain?
a. plant/warehouse location studies
b. channel performance and coverage studies
c. import/export analyses
d. promotion research

chloejackso · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

D
Plant/warehouse location studies are important, as are evaluations of the transport infrastructure (roads, shipping, and warehousing infrastructure). In countries with an underdeveloped infrastructure and/or a mountainous terrain, warehousing is available only in the main cities or just in the capital city. Consequently, distribution to a more remote location is complicated, and firms may elect to avoid it altogether. Research in this regard is important.