The channel manager should allocate the distribution task to: a. ...

[Beheh]

The channel manager should allocate the distribution task to:
 a. As many intermediaries as possible.
  b. His/her own firm whenever possible.
  c. Those firms that can perform them most efficiently.
  d. The lowest-cost channel member.
  e. None of these apply.

Question 2

Which of the following statements is true regarding Chinese cosmetics consumers?
 a. Chinese women focus primarily on outward appearance and strive to make a bold personal statement.
  b. Chinese consumers spend 1.3 percent of GDP on cosmetics and toiletries.
  c. Chinese consumers prefer less color and simple graphics and typography for their product package.
  d. All of the above are true regarding Chinese cosmetics consumers

[britb2u]

Answer to Question 1

C

Answer to Question 2

C
Chinese consumers prefer less color and simple graphics and typography. On the other hand, Russian women focus primarily on outward appearance and strive to make a bold personal statement, spending heavily on cosmetics - 1.3 percent of GDP.

[Beheh]

Thank you

[britb2u]

Happy to help you