Author Question: In addition to handling research obstacles usually encountered when conducting research in their own ... (Read 178 times)

dakota nelson · **on:** Jun 29, 2018

In addition to handling research obstacles usually encountered when conducting research in their own countries, international marketing researchers also have to
a. Address specifics of the international market
b. Deal with respondents who are not used to researchers collecting data in their country
c. Deal with respondents who are suspicious of foreign researchers
d. All of the above

Question 2

Why are social networks so useful for businesses that sell to consumers?
A) It costs much less than traditional advertising.
B) Companies can easily see what the competition is doing on social networks.
C) It is a useful medium for broadcasting messages to a large audience.
D) They are a great way to find and reach potential customers.
E) It does not require any technical knowledge.

b614102004 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

D
International managers are likely to encounter not only the obstacles they have learned to master when conducting research in their own countries, but also obstacles laden with the specifics of the international market where they are conducting the research, specifics that may differ substantially from those of their national market. Consumers remain suspicious of attempts by foreigners and locals to investigate local markets and related consumer behavior.

Answer to Question 2

D