Author Question: The text argues that the role of marketing channels in marketing management is: a. An extremely ... (Read 123 times)

Marty · **on:** Jun 29, 2018

The text argues that the role of marketing channels in marketing management is:
a. An extremely important tactical issue.
b. The most important part of marketing management.
c. Of strategic importance in many cases.
d. Important mainly in the automobile business.
e. To offset problems in product strategy.

Question 2

Why is communicating with citizens from countries other than the U.S. important for a social media marketer?
A) Social media is international, with adoption and usage on the rise in many countries.
B) The U.S. has a large international population that uses social media.
C) Globalization means that the world is smaller.
D) Social media in the U.S. is declining when compared to usage in other countries.
E) Most social media sites are not country specific, so it is important to be inclusive.