The concept of _____ consists of rework and disposal efforts that increase cost and decrease productivity.
a. the hidden factory
b. Six Sigma
c. continuous improvement
d. zero defects
e. kaizen
Question 2
Why are messaging objectives important?
A) They ensure a company knows where to find their personas.
B) They help provide the persona with the information they need to make a purchase or other conversion.
C) They help determine the optimal target audience.
D) They ensure specificity within personas.
E) They allow for the adjustment of messaging goals.
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