The concept of _____ consists of rework and disposal efforts that ...

[Davideckstein7]

The concept of _____ consists of rework and disposal efforts that increase cost and decrease productivity.
 a. the hidden factory
 b. Six Sigma
 c. continuous improvement
 d. zero defects
 e. kaizen

Question 2

Why are messaging objectives important?
 A) They ensure a company knows where to find their personas.
  B) They help provide the persona with the information they need to make a purchase or other conversion.
  C) They help determine the optimal target audience.
  D) They ensure specificity within personas.
  E) They allow for the adjustment of messaging goals.

[mcni194]

Answer to Question 1

a

Answer to Question 2

B