Why is it considered important to focus on the buyer persona?
A) They spend the most time on social media.
B) They react differently to messaging objectives than other persona profiles.
C) They are the ones who make the purchasing decisions.
D) They reflect the ideal demographic profile.
E) They spend the least time on social media.
Question 2
In the very early stages of international involvement:
a. huge organizational adjustment takes place.
b. domestic operations assume responsibility for international marketing activities.
c. consolidation of information and authority over international sales is necessary.
d. the share of international operations in the sales of the corporation initially is high.
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