Which of the following is one of the dimensions used in developing a clear understanding of the buyer's expectations and requirements?
a. The ability of the buyer to succinctly identify, define, quantify, or specify its technical and sourcing requirements.
b. The seller's ability to effectively communicate its requirements.
c. How compatible the buyer's and supplier's respective corporate cultures are.
d. The ability of the selling company to succinctly identify, clearly define, quantify, or specify its technical and sourcing requirements.
e. None of the above.
Question 2
Why is the Social Technographics Ladder useful?
A) It helps identify what social sites are most useful for a company.
B) It provides a set of persona profiles for a company to reference.
C) It allows a company to identify why people are using social media.
D) It replaces other more time-consuming persona development processes.
E) It confirms that social media is used primarily by Generation Y.
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