Author Question: Elaborate on the following statement: The most complicated problems in dealing with cultural ... (Read 18 times)

viki · **on:** Jun 29, 2018

Elaborate on the following statement: The most complicated problems in dealing with cultural environment stem from the fact that we cannot learn culture, we have to live it.

Question 2

Supply base optimization usually refers to increasing the number of suppliers used.
a. True
b. False
Indicate whether the statement is true or false

iceage · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Culture is inherently conservative, resisting change and fostering continuity. Every person is encultured into a particular culture, learning the right way of doing things. Problems may arise when a person who is encultured in one culture has to adjust to another one. The process of acculturation - adjusting and adapting to a specific culture other than one's own - is one of the keys to success in international operations. In the past, marketing managers who did not want to worry about the culture challenge could simply decide not to do so and concentrate on domestic mares. In today's business environment, a company has no choice but to face international competition. To do this, a certain amount of training, understanding, indoctrination and empathy must be part of the company culture as it adjusts to the global culture.

Answer to Question 2

FALSE