The first step for developing a promotional plan is to a. set ...

[cool]

The first step for developing a promotional plan is to
 a. set promotional goals b. identify the target customers
  c. select the promotional mix d. develop a promotional budget

Question 2

Which of the following is not an advantage of online ordering systems?
 a. Immediate visibility to back-ordered items.
 b. Longer order cycle time from input to delivery.
 c. Faster order input time.
 d. Reduced ordering errors.
 e. Ability to batch multiple items from multiple users on a single order.

[s.meritte]

Answer to Question 1

b

Answer to Question 2

b