Name and define the four components of an effective ...

[saraeharris]

Name and define the four components of an effective ad.

Question 2

Which of the following is not one of the conditions under which negotiation is effective?
 a. When the purchase requires agreement about a wide range of performance factors, such as price, quality, delivery, risk sharing, and product support.
  b. When the buyer requires early supplier involvement.
 c. When the specifications or requirements are clear to the seller.
 d. When the supplier cannot determine risks and costs.
 e. When the supplier requires a long period of time to develop and produce the items purchased.

[mmj22343]

Answer to Question 1

Attraction: the ad catches the attention of the intended customer
Interest: the ad holds the interest of the consumer long enough to present the message
Desire: the ad's message makes the consumer want the product
Action: the consumer is motivated to buy the product

Answer to Question 2

c