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Author Question: Marketers should never group consumers based on the benefits derived from products or services. a. ... (Read 87 times)

neverstopbelieb

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Marketers should never group consumers based on the benefits derived from products or services.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A values-based culture communicates values through high performance and excellent customer service.
 a. True
  b. False
 Indicate whether the statement is true or false



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sarajane1989

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Answer to Question 1

FALSE

Answer to Question 2

TRUE





 

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