Author Question: Once the research problem is defined and clearly specified, a. the research effort turns to data ... (Read 57 times)

APUS57 · **on:** Jun 29, 2018

Once the research problem is defined and clearly specified,
a. the research effort turns to data analysis.
b. data collection takes place.
c. researchers should begin designing a survey immediately.
d. survey data becomes necessary.
e. All of the above are true.

Question 2

Which of the following is FALSE?
a. Internal secondary data are the least costly of any type of marketing research.
b. Secondary data usually have the advantage of being faster to collect than primary data.
c. Although secondary data provide a good starting point for a research project, it will always be necessary to collect primary data at some point.
d. One of the advantages of secondary data is that secondary data generally are much less costly to collect than primary data.
e. Secondary data typically do not provide as good a fit to the problem as primary data.