When marketers speak of a person's awareness of an advertisement or product awareness, they are
a. referring to two completely unrelated processes.
b. focusing on the individual's knowledge there is a sort of awareness knowledge interchangeability, at least as measured.
c. focusing on the individual's awareness which is in no way related to his or her knowledge.
d. concerned with the resultant change in the individual's feelings and/or motivations in relation to the product as a result of the advertisement.
e. referring to the person's intention to buy the advertised product.
Question 2
From a marketer's perspective, when measuring the effectiveness of an advertisement, a person's awareness refers to
a. whether or not the person purchases the product.
b. how much a person knows about the advertisement.
c. the person's level of consciousness.
d. what the person knows about the company.
e. how many magazines the person reads.
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