To address the problem of young children confusing program and ad content, both the FTC and FCC have recommended that
a. ads contain wording saying that they are advertisements.
b. ads on Saturday morning be less persuasive so that less purchase pressure is placed on parents.
c. television stations use a separator between the program and the ad.
d. ads on Saturday morning not contain characters from any recent movies.
e. ads directed at young children not contain any serious informational content.
Question 2
The research proposal
a. is used primarily to summarize the problem definition process.
b. does not include proposed research methods.
c. provides the researcher another opportunity to make sure that the proposed research will provide information needed to address the decision problem.
d. should be no longer than two (2) pages.
e. cannot be changed once it has been accepted by the manager.
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