Author Question: One main problem with advertising directed at children is that children a. do not watch television ... (Read 126 times)

crobinson2013 · **on:** Jun 29, 2018

One main problem with advertising directed at children is that children
a. do not watch television and are therefore not exposed to the ads.
b. are not easily influenced, therefore advertising spending is wasted.
c. may not be able to distinguish between programming and ads.
d. are very skeptical and will not believe ads.
e. have no influence in household decisions.

Question 2

Which of the following statements about the manager's decision problem is FALSE?
a. The decision problem is the problem/opportunity facing the manager for which marketing research is intended to provide answers.
b. The decision problem takes the manager's perspective.
c. The decision problem should be in the form of a question.
d. Discovery-oriented decision problems typically lead directly to managerial actions.
e. None of these statements are false; they are all true.