Author Question: Research problems might arise from a. unanticipated change in the marketing environment in the form ... (Read 107 times)

melina_rosy · **on:** Jun 29, 2018

Research problems might arise from
a. unanticipated change in the marketing environment in the form of competitor initiatives.
b. a firm's planned change of a marketing variable.
c. customer complaint letters.
d. Both a and c.
e. a, b and c.

Question 2

Which of the following is TRUE?
a. In general, the amount of detail contained in the research report should be inversely proportional to the amountof direct control the user can exercise over the areas under discussion.
b. A good rule of thumb in report writing is to include all those findings that might be of interest to the reader.
c. One particularly helpful technique for securing conciseness in a research report is to read the draft aloud.
d. The true summary is an abstract of the whole report in which everything is restated in condensed form.
e. The writer must make a trade-off between completeness and conciseness.