Author Question: In an advertisement, an automobile may be linked with status by showing a successful individual ... (Read 39 times)

tfester

  • Hero Member
  • *****
  • Posts: 534
In an advertisement, an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood. This type of advertising would be a part of what is known as
 a. advertising myopia.
  b. communication block building.
  c. symbol communication.
  d. schema dissociation.
  e. associative creation.

Question 2

One of an organization's greatest assets can be what its people know about customers, its products, and its marketplace. An effort to systematically collect such information and make it accessible to others is
 a. data mining.
  b. knowledge management.
  c. parallel processing.
  d. intellectual accounting.
  e. human resourcing.



frejo

  • Sr. Member
  • ****
  • Posts: 349
Answer to Question 1

C

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

More than 30% of American adults, and about 12% of children utilize health care approaches that were developed outside of conventional medicine.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Cocaine was isolated in 1860 and first used as a local anesthetic in 1884. Its first clinical use was by Sigmund Freud to wean a patient from morphine addiction. The fictional character Sherlock Holmes was supposed to be addicted to cocaine by injection.

For a complete list of videos, visit our video library