In an advertisement, an automobile may be linked with status by showing a successful individual wearing expensive clothes and driving it into a house in what appears to be an upper-income neighborhood. This type of advertising would be a part of what is known as
a. advertising myopia.
b. communication block building.
c. symbol communication.
d. schema dissociation.
e. associative creation.
Question 2
One of an organization's greatest assets can be what its people know about customers, its products, and its marketplace. An effort to systematically collect such information and make it accessible to others is
a. data mining.
b. knowledge management.
c. parallel processing.
d. intellectual accounting.
e. human resourcing.
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