Author Question: As emblems, consumers use products to a. satisfy functional needs. b. satisfy hedonic needs. c. ... (Read 123 times)

burton19126 · **on:** Jun 29, 2018

As emblems, consumers use products to
a. satisfy functional needs.
b. satisfy hedonic needs.
c. communicate with the groups to which they belong.
d. search for information from various reference groups.
e. satisfy utilitarian needs.

Question 2

Both DSSs and MISs are concerned with
a. improving information processing to enable better marketing decisions.
b. incorporating features that make them easy to use in an interactive mode.
c. flexibility and adaptability.
d. DSS and MIS are concerned with all of the above.
e. DSS and MIS are concerned with none of the above.