All of the following are characteristics of the innovation that will affect adoption and diffusion except
a. attributes that affect performance but are not perceived by consumers.
b. the perceived value of the innovation.
c. the uncertainty associated with the innovation.
d. the extent to which consumers must learn new patterns of use.
e. the innovation's social relevance.
Question 2
Which of the following is TRUE?
a. Much of the research conducted by advertising agencies deals directly with creating the production schedule.
b. Marketing research really began to grow when firms could no longer sell all they could produce.
c. The growth in the number of new marketing research departments has escalated recently.
d. Marketing research is dominated by international, especially European firms, and is has only a minor collection of firms in the United States.
e. All of the above are true.
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