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Author Question: While some studies have shown innovators to be less dogmatic than others, most research on the ... (Read 81 times)

saraeharris

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on: Jun 29, 2018
While some studies have shown innovators to be less dogmatic than others, most research on the relationship between ____ reveals that they are not strongly related.
 a. interest in the product category and innovativeness
  b. interest in the product category and being a laggard
  c. resistance and being a laggard
  d. personality traits and innovativeness
  e. resistance and innovativeness

Question 2

The Handy Hand Tools Company commissioned a survey designed to determine whether homeowners prefer plastic or metal casings on electric screwdrivers. The results of this survey will likely be used as input into decisions concerning which element of the marketing mix?
 a. Price
  b. Product
  c. Publicity
  d. Promotion
  e. Preference


bbburns21

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

b


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saraeharris

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Reply #2 on: Jun 29, 2018
Correct answers!


bbburns21

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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