On November 7, 1996, the Distilled Spirits Council of the United ...

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On November 7, 1996, the Distilled Spirits Council of the United States decided to end its voluntary ban on television and radio liquor advertisement. The ban on hard liquor advertising had been in effect since 1936 for radio and 1948 for television.
 
  Did the lifting of this ban likely increase or decrease the profits of hard liquor companies? Briefly explain.

Question 2

An example of a payroll tax in the United States is
 
  A) taxes on corporate profit. B) Social Security taxes.
  C) property taxes on real estate. D) excise taxes on gasoline.

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Answer to Question 1

If advertising is a prisoner's dilemma, then lifting the ban on advertising hard liquor on television and radio likely decreased the profits of hard liquor companies following the lifting of the ban.

Answer to Question 2

B