The evaluation dimension of the semantic differential refers to whether what is being rated is viewed ____.
a. in a favorable or unfavorable way
b. as being positive or negative
c. as active or passive
d. as powerful or powerless
Question 2
In psychophysical experiments, it is possible to generate the ROC function by changing the participant's decision criterion from conservative to liberal. The experimenter can change the decision criterion by
a. changing the probability that a stimulus rather than noise only will be presented.
b. changing the payoffs for hits and false alarms.
c. changing the proportion of trials on which a target is presented
d. all of these.
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