What is the Customer Acquisition Cost? a. Total cost of ...

[bobbysung]

What is the Customer Acquisition Cost?
 a. Total cost of customers
 b. Average cost per customer
 c. The marginal cost of acquiring another customer
  d. All of the above

Question 2

For direct price discrimination to work
 a. The firm must be able to identify the members of the low value group
 b. The firm must charge a single price to all its customers
 c. The firm need not worry about any arbitrage since all its customers are charged the same price
  d. The firm should charge a higher price to those customers with the most elastic demand

[InfiniteSteez]

Answer to Question 1

c

Answer to Question 2

a

[bobbysung]

Thanks for the timely response, appreciate it

[rachel]

Gracias!