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Author Question: What is the Customer Acquisition Cost? a. Total cost of customers b. Average cost per customer c. ... (Read 121 times)

bobbysung

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What is the Customer Acquisition Cost?
 a. Total cost of customers
 b. Average cost per customer
 c. The marginal cost of acquiring another customer
  d. All of the above

Question 2

For direct price discrimination to work
 a. The firm must be able to identify the members of the low value group
 b. The firm must charge a single price to all its customers
 c. The firm need not worry about any arbitrage since all its customers are charged the same price
  d. The firm should charge a higher price to those customers with the most elastic demand



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InfiniteSteez

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Answer to Question 1

c

Answer to Question 2

a




bobbysung

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Reply 2 on: Jul 1, 2018
Thanks for the timely response, appreciate it


Dnite

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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