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Author Question: Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in ... (Read 85 times)

Capo

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on: Jun 19, 2018
Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in this product. She pays close attention to the commercial and rationally thinks about its message. According to the elaboration likelihood model, whether Calisha is persuaded by the message depends on ____.
 
  a. the quality of the arguments in the message
  b. the physical attractiveness of the spokesperson
  c. the confidence of the spokesperson
  d. whether the spokesperson is a doctor

Question 2

Kelly is a graduate student who is studying relationships. After interviewing over 100 dating couples, she noticed that a large number of these couples actually grew up together in the same neighborhood. This is not surprising to you because of your understanding of ____.
 
  a. balanced relationships
  b. imbalanced relationships
  c. the mere-exposure effect
  d. self-serving biases


cupcake16

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Reply #1 on: Jun 19, 2018
Answer to Question 1

ANSWER:
a

Answer to Question 2

ANSWER:
c


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