Author Question: Which of the following is NOT mentioned by the textbook as a marketing innovation that has affected ... (Read 93 times)

joblessjake · **on:** Jul 2, 2018

Which of the following is NOT mentioned by the textbook as a marketing innovation that has affected the organization of sales work?

a. the development of department stores
b. the creation of chains of stores
c. the development of self-service stores
d. longer operating hours of retail stores
e. the reinstatement of blue laws prohibiting Sunday sales of many goods

Question 2

According to the textbook, why has sales work increased over time?

a. New technology, such as the intelligent cash register, necessitate more jobs in sales.
b. Workers have been displaced from shrinking farming and precision craft occupations into sales jobs.
c. Improvements in transportation and communication and increases in disposable income have increased markets.
d. Department stores have displaced specialty stores and provided many more jobs in sales.
e. Direct sales workers create jobs for themselves when other jobs are unavailable.