What are the two primary rules of thumb for determining whether ...

[ss2343]

What are the two primary rules of thumb for determining whether intellectual property protection should be pursued for a particular intellectual asset?
 
  What will be an ideal response?

Question 2

A(n) ________ bank is an institution, such as Credit Suisse First Boston, that acts as an underwriter or agent for a firm engaged in an initial public offering.
 
  A) venture
  B) statutory
  C) fiduciary
  D) investment
  E) public

[smrerig]

Answer to Question 1

First, a firm should determine whether the intellectual property in question is directly related to its competitive advantage. Second, a firm should determine whether the item has independent value in the marketplace. If either or both of these conditions exist, intellectual property protection for an asset should be strongly considered.

Answer to Question 2

D

[ss2343]

Gracias!

[helenmarkerine]

Thanks for the timely response, appreciate it