Pam Ryan owns a store that sells running shoes and related ...

[melly21297]

Pam Ryan owns a store that sells running shoes and related products. Pam is currently trying to increase sales through endorsements by famous runners and former Olympic athletes. Pam is pursuing a(n) ________ strategy.
 
  A) strategic alliance
  B) licensing
  C) market penetration
  D) geographic expansion
  E) improving an existing product or service

Question 2

The main challenges for a business in the introduction stage are to make sure the initial product or service is right and to start laying the groundwork for building a larger organization.
 
  Indicate whether the statement is true or false

[tennis14576]

Answer to Question 1

C

Answer to Question 2

TRUE

[melly21297]

TY

[tennis14576]

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